Head of Marketing - Swindon, Wiltshire

Marketing
Ref: 368 Date Posted: Thursday 22 Oct 2020
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Job Title: Head of Marketing

Location: Outskirts of Swindon (Temporarily remote) with flexibility going forward

Salary:  £,40,000 - £45,000 – Plus an annual substantial bonus

Hours: Monday to Friday – Full time

 

Our client is a leading provider of Data, trends and Intelligence with an international presence and are going through an immense period of growth and are currently recruiting for a Head of Marketing which is a newly created position.

 

About you: 

  • Worked in a senior marketing role, ideally within the Education sector.
  • You will have led or been in a senior role within an industry recognised marketing team, responsible for marketing strategy, execution, delivery and reporting.
  • Have a strong B2B senior experience.
  • Will have very strong data-led marketing experience and use KPIs to inform current and       future marketing and be fully accountable for marketing success in generating sales

 

  • Will have strategic planning experience that involves creating a marketing plan, managing and adapting it in line with sales progress
  • Will have some experience working within a large corporate marketing team where systems and processes are valued and followed.
  •  

Skills:

  • Strong brand integrity responsibility. We have a brand with a strong reputation with emerging competition. Our client needs to work hard to maintain and enhance their reputation while being increasingly competitive.
  • The Marketing Director needs to be responsible for the highest standards of quality, content and messaging from the marketing team.
  • An energetic and action oriented individual who will do what is needed to ensure a marketing campaign is delivered successfully, on time and with the highest standards of execution and evaluation.
  • A good communicator and motivational leader who can work across departments to optimise marketing success.
  • Strong Salesforce and Pardot skills.

 

 

  • Responsibility:
  • Full marketing strategy ownership
  • Lead campaign management and implementation to ensure targets and KPIs are achieved for all stages of sales pipeline
  • Manage and maintain marketing data/KPI dashboard and overall campaign analysis.
  • Analyse customer and lead behaviour to inform future marketing campaigns.
  • Be fully conversant with all key routes to market and their marketing potential and incorporate within the marketing strategy.
  • Monitor industry trends and adjust marketing strategy accordingly.
  • Full responsibility for marketing website including content, engagement pathways, and user analysis for change management.
  • Direct all brand events including conferences and webinars.
  • Ensure all marketing activity represents the highest levels of brand quality and integrity.
  • Direct, manage and mentor the marketing team.
  • Ensure that all marketing activities are compliant and within legal regulations.
  • Ensure that all company brand guidelines are adhered to.

 

ContactCORP Ltd are acting as an employment agency in regard to this role.